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The FIFA World Cup is considered to be one of the most attractive football tournaments on the planet and is also an important opportunity for brands and corporations around the world to promote their brand image, introduce their team members and promote their success. product innovation or enhance the viewing experience for fans.

On April 29, 2021, the global brand of technology and electronics Hisense officially cooperated with the International Football Federation FIFA to become the Official Sponsor for the FIFA World Cup in Qatar 2022. ™ (FIFA World Cup Qatar 2022™). Hisense has continuously accompanied the top football tournaments on the planet from the Euro Cup 2016, World Cup 2018 to Euro Cup 2020 and World Cup 2022.